“Eat Jamaican” Campaign 2014

THEME : “Grow What We Eat…Eat What We Grow”

MAJOR ACTIVITIES

Launch
October 14, 2015, JAS Head Office, 67 Church Street, Kingston 9:00 am

Ecumenical Service
Sunday November 15, 2015 – Portland – Buff Bay Independent Baptist Church 10:00 am

Jamaica 4H Clubs 75th Anniversary Gala Banquet
November 24, 2015 – Jamaica Pegasus Hotel

‘Eat Jamaican’ Day Celebrations
Wednesday November 25, 2015 - Jamaica 4H Clubs Headquarters 10:00 am

This event will feature an Exhibition during the period 8:00 am – 4:00 pm Exhibition Features:

‘Eat Jamaican’ Day Celebrations
Wednesday November 25, 2015 - Jamaica 4H Clubs Headquarters 10:00 am

To create an ambience of old time Jamaican vibes; great food and delightful music.

The evening would entail excellent authentic Jamaican food capsulated with the rhythm of a Mento Band.

Tickets will be sold for $2,500.00 per person.

The target audience would be a minimum of 300 persons.

Food will include seafood, jerk and grill, chicken, soup/appetizer, salad bar, desserts, coffee/tea and a bar (juice and liquor).

MEDIA AND PROMOTION

Radio and television interviews prior to and during the celebrations.
Outside broadcasts from the Exposition.
Sponsors advertisement on the JAS Official website (logo placement).
Honourable mentions of sponsors in print and electronic media prior to and during the event
Exclusive 3 minute endorsement by sponsors during the event.
Interaction with schools across the island to create an awareness and sensitization, the week leading up to ‘Eat Jamaican’ Day.
In collaboration with the JAS and other stakeholders solicit and promote the ‘Eat Jamaican’ essay competition.
Partnership with hotels and restaurants across the island during ‘Eat Jamaican’ month to have at least one dish on a special menu dedicated to the campaign.

STAKEHOLDERS ENGAGEMENT

Liaise with agencies to highlight the ‘Eat Jamaican’ campaign.
Stakeholders to showcase Jamaican products during the events.
In collaboration with the JAS and other stakeholders solicit and promote the ‘Eat Jamaican’ essay competition.
Soliciting of sponsors for the event.

OTHER FEATURES